SpeedTrap.org

SpeedTrap.org Advertising Information

SpeedTrap.org is the first place that motorists look for information on speed traps. We have been the number one result on Google for speed trap related searches for many years.

Because of the success of the site, we are able to offer a wide variety of highly-targeted advertising opportunities.

There are three types of advertisements that you can purchase on the site: image ads, text ads, and banner ads.

Image and text ads run in the sidebar on the righthand side of the page. The layout of the ads allows for one image ad and five text ads on each page. You can see an example of how it works by looking at the right side of this page.

There is also city-level ad space available. City-level ads appear directly below the key speed trap information -- the description and map -- on all speed traps in the designated city.

Ad Specifications

Image Ads
Width: 250px
Height: 250px

Text Ads
Linked Headline: One line, up to 25 characters (including spaces)
Ad Text: Up to 3 lines of text with a maximum of 35 characters (including spaces)

Banner Ads (City-Level only)
Width: 468px
Height: 60px

Ad Targeting

We've made it easy for you to target motorists by geographic location. We offer three different types of advertising zones.

General Ads
When you buy a general ad, your message will appear on the two highest traffic pages on SpeedTrap.org (the "Home Page" and the "Find Speed Traps" page). The ads will also appear on any page not associated with a specific state -- this includes the "Contact" page, the "Add A Speed Trap" page, and the "Login" page.

State-Specific Ads
If you are looking to target motorists looking at speed traps in a particular state, we offer the option to buy an ad that appears each time a speed trap is accessed in that state.

City-Level Ads
If you are looking to target motorists looking at speed traps in a particular city, we offer the option to buy a banner ad specifically for that city.

Pricing

The minimum duration of all ads is one month. The basic ad rates are listed below. Payment is required in advance of posting the ad. Automatic payment options are available. In the event that multiple advertisers desire the same specific ad location, bids will be accepted with the space going to the highest bidder, in the following month.

General Ad Rates

Image Ad: $200 per month
Text Ads: $25 per month

State-Specific Ad Rates

Premium Level States (Image Ad - $100 per month / Text Ads - $20 per month)
Including California, Florida, Georgia, New Jersey, New York, North Carolina, Texas, Virginia

All Other States (Image Ad - $50 per month/ Text Ads - $10 per month)

City-Level Ad Rates

468px by 60px Banner ($5 a month per city)

Ad Design Service

$50 Flat Fee per Ad

Bidding Process

If you wish to place your ad in a location being used by another advertiser you may place a bid for that location. The procedure is as follows:

Call 1-800 SPEEDTRAP (773-3387) Or, e-mail: bid@motorists.org to request the current price for the ad space that you are interested in. If you decide to bid for this space your bid must be in whole dollar denominations.

The current advertiser will be notified of your bid and will be given the opportunity to exceed your bid. If the current advertiser exceeds your bid they will retain the ad space for the following month, after which you may place another bid, if you still desire this ad location. If the current advertiser declines to bid you will be given the contested ad space for the amount of your bid.

All ad contracts run for a period of one month. Automatic renewal options using monthly automatic withdrawals are available.

When you're ready to place an ad, simply give us a call at
(608) 849-6000 or send an email to speedtrap@motorists.org.